The more fans your brand has, the more that they will be talking about your brand, engaging with it, sharing related content and linking to you. This helps ensure that Google displays the correct language version of the site in the SERPs for the various searches around the world. As the world’s second-most popular search engine, YouTube is a search and social media juggernaut. More than one billion users watch over one billion hours of video daily. With that level of impact, you need to pay attention to video SEO.

Blogs

That might work for a pet shop, but it’s not ideal for a design marketplace. That’s because, although the bulk of on-page SEO work focuses on the words you use, it extends to optimizing some elements in the code. You want to attract people who need what you sell and can become leads, and later, customers. This is essential on large websites with hundreds of thousands of pages, Stoica notes.

By integrating these elements, into your SEO plan, you’ll help your audience have a positive experience on your site and spend more time on your page. Another great way to improve user experience is by breaking up your text with images and headers. Headers help you break down your information so your audience can easily read or skim it. In addition, images, graphics, and videos add visual appeal to your text that makes your content more interesting for your audience. Creating quality is essential for earning and maintaining top rankings, and it’s a crucial component of your SEO marketing strategy. To get the most from your SEO marketing strategy, you’ll want to focus on targeting relevant, long-tail keywords.

SEO Marketing Strategy: 8 Components of a Successful SEO Strategy in 2025

• Rather than creating a new post from scratch, boosting an existing post’s performance in search engines results can be a much simpler organic SEO strategy.
• This approach will allow you to align each buyer persona and piece of content with the ideal digital marketing channel, whether paid, social or organic.
• And, across all generations, people overwhelmingly use search engines to get answers online.
• To truly maximize your organic search results, you should be conducting strategic outreach to high-quality, credible websites and influencers.
• And they found that adding a Q&A section to your content works really well for grabbing the Featured Snippet spot.

Many of these factors also contribute to a positive user experience. And if you want a few of these handy outlines, I recommend checking out my guide to writing blog posts. This guide contains five detailed templates that make creating super high-quality content much easier than starting from scratch. For example, with this list of potential keywords, the keyword “link building” has a high CPC and search volume… but it’s way too competitive.

This mode of searching is continually growing as one of the most popular ways to find information. You want to ensure that you’re not missing out on leads who search for your business through these devices. You wouldn’t want BHS Links to view the mobile version of your site on desktop and vice versa. By integrating responsive design into your SEO plan, you’ll ensure that your website adapts to any device your audience uses. When you increase dwell time on your site, it sends a positive signal to Google that your website is relevant and helpful to your audience. A user-focused design will help you keep your audience engaged on your site longer.

Specifically, using directories (or folders) to group similar topics can help Google learn how often the URLs in individual directories change. If you’re open to a little technical challenge, you could also submit a sitemap—which is a file that contains all the URLs on your site that you care about. Some content management systems (CMS) may even do this automatically for you. However this isn’t required, and you should first focus on making sure people know about your site. In this piece, we’ve given you 12 steps to take to get your SEO strategy off the ground.

Find relevant topics with keyword research

Ranking in the local pack means more visibility on Google Maps, better mobile presence, and a direct path to phone calls, foot traffic, and sales. With zero-click searches rising, having an optimized Google Business Profile, local citations, and positive reviews also helps you stay visible and competitive. Local SEO is essential for any business that targets niche geo-audiences – from coffee shops to law firms. Over 1.5 billion monthly searches have a “near me” modifier, and 28% of them lead to a purchase. If you’re not optimizing for those queries, you’re missing high-converting traffic. Journalist keywords are the search terms reporters use when hunting for expert quotes, stats, or quick explanations.

Anything slower increases bounce rates and hurts your rankings. A one-second delay in mobile load time can reduce conversion rates by up to 20%. Without getting the technical part right, you risk leaving rankings (and revenue) on the table.

You can type in your main keyword or a brief description of your blog’s contents, and the platform will generate topics, sub-headings, and even drafts based on your input. To get your SEO content strategy off the ground, make a list of topics you’d like your content to address. Aside from achieving those two goals, internal linking can garner significant results in other areas. “I’ve seen so many websites find success after improving their internal linking strategy that they neglected for years,” says Mehic.